Well alrighty now, you have your website all set up. You have your analytics tracking in place and your AdWords ads are online. Traffic is starting to flow in and you’ve optimized your landing pages. It feels good doesn’t it? You’re getting somewhere now and you’ve come a long way. You have come a long way, learning all those acronyms, CPC, CTR and CPA.
Somewhere on a long lost to-do list or just even in the back of your mind lies that terrifying and complicated next hurdle “Social Media Marketing”.
Ugh… you ask yourself “where do I begin?” and “what exactly is social media anyway?” I’m sure you have a general idea of what it is and you have seen other companies doing it. It can’t be that hard right? Then I bet you tell yourself something like “I’ll get to it soon” or maybe “That’ll be next quarter’s goal.”
First of all, give yourself a huge pat on the back for coming as far as you have with your online endeavor. You should feel really proud of yourself.
Now suck it up buddy because if you don’t take this next step your completion will and then all the hard work you have done so far will all be nothing and you’ll have nothing to show for it.
So, what the hell is Social Media?
I have read many definitions and descriptions trying to find the right way to explain it. I wasn’t happy with any of them so I’m going to take a stab at it in my own way. Having just a website is like fishing off of a dock with one fishing pole. You cross your fingers and just wait for the fish to come to you. PPC and SEO are more like using a trotline, many baited hooks. Improved odds but you still wait for the fish to come to you. Social media is more like hopping on a boat and going to where all the fish are and throwing out a huge net, mass capture.
Claim Your Name
Even if the idea of social media scares you to death at least register your company or website name. Don’t make it easy for your competition to take your name before you get around to tackling social media. Try to use the same name and profile image when creating accounts for consistency and making it easier for people to find you. It can also help build solid brand recognition.
Mix, Mingle and Join In
Now you have a complete profile and a spiffy pic but you are all alone with no friends, followers, buddies or fans. Well unless you are a crazy hot chic you won’t make any friends hanging out alone by the wall. Jump into conversations, get involved in things and talk to new people. Send out requests to people that seem like they are interesting. Search for ongoing groups or talks about related things to the service or product your business offers.
Don’t Fear Rejection
Don’t expect everyone to freak out and rush to talk to you. You are going to have to work at building your profiles. Not everyone will accept your invites or reply to your comments. Don’t wear your feelings on your sleeve and don’t take anything personal. Just go with the flow and be casual. If someone doesn’t reply to comment you made directly to them don’t worry about it and don’t let it stop you from trying to interact with them. If you are steadily joining in on conversations, answering questions or asking questions then the friend count will increase naturally.
Here are some links to get started:
Now what is your excuse?