With the influx of social content these days, search engines and companies are running to catch up. All of a sudden the media and business are not pushing information to the end user. Consumers are sharing experiences and reviews more than ever on multiple levels. Amazon started with the starred review system and we are now seeing people utilize real time reactions to companies and products to make decisions (Twitter).

But this does not mean that consumers do not care about official product content anymore. When someone searches for a product or service, they are doing one of two things, looking to buy or doing research. Consumers still want the facts about products from the source. No matter how many affiliates you have, reviews on purchase sites, people searching for your product for research are going to want information from you.

The point in all of this is that the content people want on the web is determined by their intent. As an online purveyor of goods and/or services, you need to have information present everywhere and have a presence where necessary. Don’t shift all of your efforts from your site, from SEO, or anything else to social media. Rather make it a part of the entire mix. Each part is just as important as the other, and the faster they are working together, the better your sales will do.

This entry was posted on Wednesday, July 8th, 2009 at 9:42 am and is filed under Social Media, Social Wednesday. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.