Oh yeah, I love football and I have another analogy for you all.
Have you ever paid attention to how often a coach looks at the score board? When they do they are usually checking the timer, not so much the score. Not that they don’t care about the score and they are very well aware of it but they spend most of their time watching the plays. They watch the offense, the defense and the opposing team. They know every detail of what is happening on the field.
You should be watching your website analytics and focusing less on your ranking reports. Ranking reports are helpful to know where you rank competitively but you need to know what is happening on your website like which pages visitors spend the most time on, do visitors abandon the check out process and what keywords brought them to your website.
I’ve had many clients that could tell me where they ranked organically for almost every term that they thought was important off the top of their heads by memory. However, when asked average bounce rates they had no idea. Remember if you spend all your time watching the score board you’re going to miss the entire game.